Hello!
I'm Rita a digital
product designer.
Currently working at Shell Agile Hub,
mentoring at DesignLab and co-founder at Studio Oto.
Previously I've had the opportunity to work with clients
such as American Express, NatWest, RBS, Mayor of London,
Ebury, Essence, Delhaize group, Auchan.
Featured work
As a product designer, I've been involved in the entire design process from conducting research and generating ideas to devising strategies, creating prototypes, conducting usability testing, designing visuals, and overseeing implementation.
Below you have a condensed view of the most significant projects I've been involved in during the last few years. (If you like to discuss a project in detail, please get in touch)
Web application · 2023
Shell Supplier Energy
Transition hub
SETH is a digital platform that enables Shell to gain a deeper understanding of its supply chain emissions. I lead the design of the entire design process, from the MVP phase to release. My responsibilities included the following:
- Conducting discovery and ideation sessions to identify the product's features and functionalities
- Conducting both qualitative and quantitative research
- Creating prototypes to test the product's functionality and usability
- Conducting extensive usability testing to improve UX
- Design user interaction/interface for intuitive experience
IOS & Android · 2019
Amex card authentication
As part of the American Express mobile app team, I played a key role in enhancing the mobile card activation experience for first-time users. My responsibilities included the following:
- Conducting discovery and ideation activities to gather insights and generate ideas
- Creating prototypes to test and refine the activation process
- Collaborating with the Amex research team to conduct usability testing, ensuring the activation process met user needs and expectations
- Designing the user interaction and interface to create a seamless and intuitive card activation experience.
Web aplication · 2018
Olive reports
Olive Reports is a platform designed to provide automated weekly reporting to clients, showcasing media plan performance. As the lead designer, I was responsible for re-designing the user experience to increase platform adoption. My responsibilities included the following:
- Conduct discovery and ideation sessions to gather insights and generate ideas for improving the user experience
- Conduct both qualitative & quantitative research to gain an in-depth understanding of the user's needs and pain points
- Create prototypes to test and validate new design solutions
- Design the interface to create a seamless and intuitive user experience
IOS & Android · 2016
Beanbag
As part of the design team, I contributed to the development of a mobile application that provides users with the ability to monitor and control their house's temperature, lighting, and water heating. My responsibilities included the following:
- Engage in discovery and ideation sessions to gather insights and generate ideas for the product's features and functionalities
- Create prototypes to test and validate the product's functionality and usability
- Design the user interaction and interface to create a seamless and intuitive user experience, ensuring that users could easily monitor and control their home's temperature, lighting, and water heating.
Responsive website · 2016
London.gov
The website of the Mayor of London and Greater London Authority is a responsive web presence, which successfully works across multiple devices and contexts. As part of the design team, I was involved in the design of the website, with a focus on the 'In my area' feature. Specifically, my contributions to the project included:
- Engage in ideation sessions for the 'In my area' feature.
- Create prototypes to test and refine the tool's functionality and design.
- Design the user interaction and interface to create a seamless and intuitive user experience, enabling users to easily access information about their local area.
Web application · 2016
eQ online banking
As part of the design team, I contributed to the re-design of the electronic banking system - eQ, that provides users with information on cash accounts and fixed-term deposits. This platform meets the needs of financial intermediaries, institutional clients, and corporate clients. My specific contributions to the project included:
- Engaging in discovery and ideation activities to gather insights and generate ideas
- Creating prototypes to test and refine the system's functionality and user interface.
- Designing the user interaction and interface to create a seamless and intuitive user experience, enabling users to easily access and manage their banking information.
