City Hall’s primary digital engagement platform is london.gov.uk. This platform keeps Londoners informed about the decisions, events, and changes taking place across the City of London.
We were asked to redesign their web presence, to be more informative and relevant to Londoners as a whole. The design team worked alongside their researchers to identify the core users of the website and their needs from it.
- My role UX / UI Designer
- AgencyFive K
- Client Greater London Authority (GLA)
Gathering business requirements
The new site includes a new ‘In My Area’ section where Londoners can explore local information about life in their neighborhood. This one of the features where I got more involved with. We ran workshops with stakeholders from the GLA (Great London Authority) to understand what did they want to achieve with the “In my area” section of the website.
Understanding the user's goals
User needs were written based on personas previously identified.
Establishing a content hierarchy
Meeting user expectations
Applying brand and visual design
Beta testing took place, checking responsive layout elements, content hierarchic, and accessibility (level AA). This lead to changes from content to colour adjustments.