Responsive website

City Hall’s primary digital engagement platform is This platform keeps Londoners informed about the decisions, events, and changes taking place across the City of London.

We were asked to redesign their web presence, to be more informative and relevant to Londoners as a whole. The design team worked alongside their researchers to identify the core users of the website and their needs from it.

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  • My role UX / UI Designer
  • Year2015
  • AgencyFive K
  • Client Greater London Authority (GLA)

Gathering business requirements

The new site includes a new ‘In My Area’ section where Londoners can explore local information about life in their neighborhood. This one of the features where I got more involved with. We ran workshops with stakeholders from the GLA (Great London Authority) to understand what did they want to achieve with the “In my area” section of the website.

Understanding the user's goals

User needs were written based on personas previously identified.

Establishing a content hierarchy

We then ran open card sorting to identify categories and its hierarchic.

Meeting user expectations

We were then able to create designs that are tailored to the user’s preferences, goals, and needs.

Applying brand and visual design

Beta testing took place, checking responsive layout elements, content hierarchic, and accessibility (level AA). This lead to changes from content to colour adjustments.